Global Sleep Aids Market Research Report 2021
Sleep aids will be one of the
fastest growing OTC products in Bulgaria in 2020. The COVID-19 pandemic has
also accelerated this already dynamic product, with the uncertainty,
restrictions on freedom, financial challenges and an economic crisis nationwide
as well as globally, placing a great amount of pressure on consumers. During
the initial lockdown many consumers across Bulgaria lost their jobs as
businesses went bankrupt, and many faced lonely months of isolation away from
their support netwo...
Euromonitor International's
Sleep Aids in Bulgaria report offers a comprehensive guide to the size and
shape of the market at a national level. It provides the latest retail sales
data 2015-2019, allowing you to identify the sectors driving growth. Forecasts
to 2024 illustrate how the market is set to change.
Data coverage: market sizes
(historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the
Sleep Aids market;
* Pinpoint growth sectors and
identify factors driving change;
* Understand the competitive
environment, the market’s major players and leading brands;
* Use five-year forecasts to
assess how the market is predicted to develop.
Euromonitor International has
over 40 years' experience of publishing market research reports, business
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Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor
International has a unique capability to develop reliable information resources
to help drive informed strategic planning.
Table of Contents:
KEY DATA FINDINGS
2020 IMPACT
Sleep aids see strong growth due to
increases in stress and insomnia brought on by the pandemic
Proliferation of economy sleep aids
offer more affordable products for price sensitive consumers in 2020
Sanofi-Aventis launches new herbal-based
products to appeal to Bulgarian preference for natural ingredients
RECOVERY AND OPPORTUNITIES
Greater polarisation in sleep aid
product positioning expected into forecast period
Promotional activity in chained
chemists/pharmacies will support sales growth into forecast period
Herbal-based brands are expected to see
rising demand into the forecast period, with more consumers seeking out natural
products
CATEGORY DATA
Table 1 Sales of Sleep Aids: Value
2015-2020
Table 2 Sales of Sleep Aids: % Value
Growth 2015-2020
Table 3 NBO Company Shares of Sleep
Aids: % Value 2016-2020
Table 4 LBN Brand Shares of Sleep Aids:
% Value 2017-2020
Table 5 Forecast Sales of Sleep Aids:
Value 2020-2025
Table 6 Forecast Sales of Sleep Aids: %
Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health
Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth
2015-2020
MARKET DATA
Table 9 Sales of Consumer Health by
Category: Value 2015-2020
Table 10 Sales of Consumer Health by
Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer
Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer
Health: % Value 2017-2020
Table 13 Distribution of Consumer Health
by Format: % Value 2015-2020
Table 14 Distribution of Consumer Health
by Format and Category: % Value 2020
Table 15 Forecast Sales of Consumer
Health by Category: Value 2020-2025
Table 16 Forecast Sales of Consumer
Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements
registration and classification
Self-medication/self-care and preventive
medicine
Switches
Summary 1 OTC: Switches 2019-2020
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
... continued
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