Global Antiperspirant and Deodorant Market Research Report 2018-2026
Summary – A new market
study, “Global Antiperspirant and
Deodorant Market Industry Analysis and Forecast (2018-2026)”has
been featured on Wise Guy Reports.
Global Antiperspirant and Deodorant Market was valued
US$ 70.2 Bn in 2017 and is forecasted to reach US$ 95.8 Bn by 2026, at a CAGR
of around 4% during forecast 2018-2026.
Increasing concern about hygiene among consumers,
changing lifestyle and increasing disposable income are a major driving factor
of antiperspirant and deodorant market. Many countries and cultures have
adopted
Antiperspirant and deodorant as an essential product
of their daily hygiene. Antiperspirant and deodorant are fast-moving consumer
goods. Superior quality elements, eye-catching designs, and packaging are some
additional factors that are projected to further fuel the global antiperspirant
and deodorant market over the forecast period. Deodorant market is not yet
mature the penetration rate is about 70% hence has is high growth potential.
New launches are an important growth driver for the brand. Toxicity of
chemicals limits the market as well as poses a challenge to market growth.
Demand for organic and natural deodorant products are trending in the market.
Aerosol sprays are expected to dominate global
deodorant and antiperspirant market as it allows quantity to be dispensed
optimally also is easy and simple to handle. Consumers tend to buy deodorants
on special offers such as roll-ons or sprays. Roll-ons to be the most
effective. Deodorant sticks recorded a less dynamic performance, as these
products, despite their efficiency, often leave white marks on clothes.
However, its classic ranges remain top sellers.
Alcohol segment is foreseen to gain a significant
share over the forecast period. Consumers demand for deodorants and
antiperspirants that have a pleasant fragrance, are long-lasting, and have
active antibacterial properties will fuel the market growth.
Rising health awareness and aspiration to stay and
look fit to increase outdoor and sports activities thereby to boost the
antiperspirant and deodorant market in the Asia Pacific region. Another factor
that is anticipated to drive this region’s antiperspirant and deodorant
market. The Chinese market is doing well with growth rate of 10%.
The report covers the total market for antiperspirant
and deodorant and the impact of the different market factors, such as drivers,
restraints, and opportunities, challenges key issues SWOT analysis, and
technology forecasting is also illustrated in the report. This gives an idea
about the key drivers, such as high growth and demand in emerging economies
countries. Moreover, the report also covers import/export data across all major
regions.
Hindustan Lever, Avon, Beiersdorf, Colgate-Palmolive,
Henkel and P&G are leading players of the antiperspirant and deodorant
market. Unilever remained the dominant manufacturer, with a value share of more
than 61%.
Scope of the Global Antiperspirant and Deodorant
Market
Global Antiperspirant and Deodorant Market by
Function:
Aerosol Spray
Cream
Roll-On
Gel
Global Antiperspirant and Deodorant Market by
Ingredient:
Alcohol
Antimicrobials
Conditioner & Moisturizer
Fragrances
Paraben & Propellants
Others
Global Antiperspirant and Deodorant Market, By Region:
North America
Europe
Asia-Pacific
South America
Middle East & Africa
Key Players analyzed in the Report:
Avon
Beiersdorf
Colgate-Palmolive
Henkel
P&G
Unilever
Adidas
CavinKare
Chanel
Christian Dior
Church & Dwight
Estee Lauder
Godrej Consumer Products
Hypermarcas
Kao
Lion
L'Oreal
McNroe
Playboy
Raymond
Revlon
Shekofa Kish
Shiseido
Tom's of Maine
TTK Healthcare
Verdan Sarl
Vini Group
Yardley of London
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